LOS ANGELES \u2014 November 1, 2022 \u2014 Now counting over $1 billion in retail sales, over 60 brand partnerships, over 30 different product categories and offices on four continents, Hologenix\u00ae, creators of CELLIANT\u00ae, began with an idea 20 years ago. Co-founder and CEO Seth Casden had a genuine desire to improve the quality of people\u2019s lives and health with an emphasis on non-invasive, natural, holistic healing. An athlete and a world traveler, Casden became fascinated with the effect infrared has on the body and worked with a dedicated team to develop and market CELLIANT\u00ae infrared technology and thus materials science innovator Hologenix came to be.<\/p>\n
CELLIANT, a proprietary blend of IR-generating bioceramics that are ethically sourced, is a unique combination of nature and performance. CELLIANT captures and converts body heat into infrared energy for increased local circulation and cellular oxygenation, resulting in stronger performance, faster recovery and better sleep. It is a key ingredient in textiles, spanning both performance and fashion apparel, sleep and lounge wear, bedding, upholstery, uniforms and medical supplies.<\/p>\n
Partnerships for Innovation and Growth The first partnership Hologenix secured was with the Ireland-based fiber company Wellman International Limited, a fully owned subsidiary of Indorama Ventures and a pioneer in recycling technologies. Hologenix still works with them today, a tribute to the company\u2019s ability to form long-term partnerships with like-minded organizations, and their joint project of pure white CELLIANT rPET fiber was shortlisted for a prestigious Drapers Sustainable Fashion Award earlier in the year. This is one of ten awards Hologenix and\/or CELLIANT have won.<\/p>\n
On the brand side, many of the first brands to incorporate CELLIANT were in the sportwear industry, including Adidas, Reebok, Saucony, Eastern Mountain Sports, Sierra Designs sleeping bags and Superfeet insoles. \u201cThese brand partnerships were key in bringing the technology to market, validating it and convincing consumers to try out CELLIANT-infused products and learn about the benefits,\u201d advises Casden. \u201cThe growth since the beginning has been exponential and in October of 2022 alone, we launched three new partnerships.\u201d<\/p>\n