{"id":34677,"date":"2023-01-09T08:37:24","date_gmt":"2023-01-09T09:37:24","guid":{"rendered":"https:\/\/peymantaeidi.net\/stem-cell\/?p=34677"},"modified":"2023-01-09T09:37:30","modified_gmt":"2023-01-09T09:37:30","slug":"challenging-questions-practical-benefits-and-financial-rewards-why-medical-physics-has-it-all","status":"publish","type":"post","link":"https:\/\/peymantaeidi.net\/stem-cell\/2023\/01\/09\/challenging-questions-practical-benefits-and-financial-rewards-why-medical-physics-has-it-all\/","title":{"rendered":"Challenging questions, practical benefits and financial rewards: why medical physics has it all"},"content":{"rendered":"<div class=\"standfirst\">\n<p><strong>James McKenzie<\/strong> is excited about the prospects for UK firms working in the medical-physics sector<\/p>\n<\/p><\/div>\n<figure class=\"thumbnail\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/peymantaeidi.net\/stem-cell\/wp-content\/uploads\/2023\/01\/Cerca3-1024x683-WEB.png\" data-featherlight=\"image\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/peymantaeidi.net\/stem-cell\/wp-content\/uploads\/2023\/01\/Cerca3-1024x683-WEB-635x423-1.png\" alt=\"The world\u2019s first wearable magnetoencephalography scanner\" title=\"The world\u2019s first wearable magnetoencephalography scanner\" width=\"635\" height=\"423\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t<\/a><figcaption><strong>Brain power<\/strong> Spun out from the University of Nottingham in the UK, Cerca Magnetics has developed the world\u2019s first wearable magnetoencephalography scanner (Courtesy: University of Nottingham\/Cerca Magnetics)<\/figcaption><\/figure>\n<p>I recently attended <a href=\"https:\/\/iop.eventsair.com\/iop-business-events\/iop-business-innovation-and-growth-showcase\">an event<\/a> at the <a href=\"https:\/\/www.iop.org\/\">Institute of Physics<\/a> (IOP) in London that reminded me of the huge commercial opportunities of so many developments in physics. The event was held to honour the winners of the <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards\/2022-winners\">IOP\u2019s business awards for 2022<\/a>, with the successful firms presented with their prizes and trophies by <a href=\"https:\/\/www.linkedin.com\/in\/anne-crean-483a5215\/?originalSubdomain=uk\">Anne Crean<\/a>, the IOP\u2019s head of science and innovation. A big congratulations from me to all the winners.<\/p>\n<p>As <a href=\"https:\/\/www.linkedin.com\/in\/john-bagshaw-7ba65811\/\">John Bagshaw<\/a> \u2013 the IOP\u2019s vice-president for business \u2013 reminded delegates, the IOP\u2019s business awards have been running since 2012. During that time, more than 70 physics-powered businesses have been recognized in a huge range of endeavours. They stretch from aerospace, automotive, communications, defence, energy, the environment, food and imaging to magnetics, medical, microscopy, nanotechnology, nuclear, petrochemical, quantum, rail and space.<\/p>\n<p>At the event, I started chatting to <a href=\"https:\/\/physicsworld.com\/a\/ensuring-the-voice-of-physics-is-heard-loud-and-clear\/\">Tom Grinyer<\/a>, who took over as <a href=\"https:\/\/www.iop.org\/about\/news\/iop-appoints-new-chief-executive\">group chief executive of the IOP<\/a> last year after moving over from the British Medical Association. He was intrigued that four of the seven award winners in 2022 were businesses operating in medical physics. Indeed, a growing number of medical firms have been winning IOP business awards in recent times, particularly since the <a href=\"https:\/\/physicsworld.com\/a\/the-physics-based-firm-that-helped-spawn-the-ivf-revolution\/\">Lee Lucas award was launched in 2019<\/a>.<\/p>\n<p>Presented alongside the IOP\u2019s <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards#awardcategories\">business-innovation<\/a> and <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards#awardcategories\">business start-up<\/a> awards, <a href=\"https:\/\/www.iop.org\/sites\/default\/files\/2021-03\/Application-Guidance-IOP-Business-Awards-Lee-Lucas.pdf\">the Lee Lucas<\/a> award is given to very-early-stage companies in the medical and healthcare sectors, who win \u00a35000 in prize money. Created following <a href=\"https:\/\/physicsworld.com\/a\/the-physics-based-firm-that-helped-spawn-the-ivf-revolution\/\">a generous donation<\/a> by Mike and Ann Lucas (n\u00e9e Lee), the award is a boon for medical-physics start-ups. They need&nbsp;all the support, time and money they can get&nbsp;given the many challenging regulatory requirements in the medical sector.<\/p>\n<h2>Wide applications<\/h2>\n<blockquote class=\"pullquote\">\n<p>It\u2019s astonishing how big the medical sector is as a whole<\/p>\n<p><span class=\"pullquote__attribution\"><\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/physicsworld.com\/c\/medical-physics\/\">Medical physics<\/a>, as I\u2019m sure you know, involves applying the concepts and methods of physics to prevent, diagnose and treat human diseases. Of particular importance is medical imaging, which uses everything from visible light, ultrasound and X-rays to magnetic fields, single photons and positrons. Medical imaging is a huge global market <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/medical-imaging-systems-market\">worth $28bn in 2021 according to Grand View Research<\/a> and it\u2019s set to grow by 5.7% year on year.<\/p>\n<p>Indeed, it\u2019s astonishing how big the medical sector is as a whole. <a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/medical-devices-market-100085\">According to Fortune Business Insights<\/a>, the market for medical devices \u2013 everything from dentistry and surgery to diagnostics and cancer treatment \u2013 was worth a staggering $489bn in 2021. What\u2019s more, it\u2019s set to grow to $719bn by 2029 at a combined annual growth rate of 5.5%.<\/p>\n<p>The firms that have won IOP business awards give a sense of the breadth of applications. They include <a href=\"https:\/\/www.cercamagnetics.com\/\">Cerca Magnetics<\/a>, which <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards\/2022-winners\/cerca-magnetics\">won a business-innovation award<\/a> for developing the world\u2019s first wearable <a href=\"https:\/\/www.cercamagnetics.com\/cerca-opm-meg\">magnetoencephalography scanner<\/a>. Using optically pumped room-temperature magnetometers, each sensor element is no larger than a LEGO brick and can measure human brain function with a sensitivity rivalling that of cryogenic superconducting devices.<\/p>\n<p>The company has already built a lightweight 3D-printed head-mounted scanner cap and has been installing systems around the world in magnetically shielded rooms. Cerca Magnetics\u2019 device can measures human brain function in health and disease, providing what the company says is unprecedented accuracy and unparalleled practicality.<\/p>\n<p><span class=\"mpu align-right\" aria-hidden=\"true\"><\/p>\n<div id=\"div-gpt-ad-3759129-1\" class=\"advert\">\n<\/div>\n<p><\/span><\/p>\n<p>Then there\u2019s <a href=\"https:\/\/zilico.co.uk\/\">Zilico<\/a>, which received <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards\/2022-winners\/zilico\">a business-innovation award<\/a> for its products based on Electrical Impedance Spectroscopy (EIS). Based on our understanding of tissue bioimpedance, its devices can analyse the structure of tissue in real time \u2013 distinguishing between normal, pre-cancerous and cancerous tissue. At the IOP event, the company showed its <a href=\"https:\/\/zilico.co.uk\/zedscan\/what-is-zedscan.html\">ZedScan<\/a> flagship product, which several NHS Trusts are now routinely using to monitor cervical cancer.<\/p>\n<p>Also working in oncology is <a href=\"https:\/\/www.digistain.co.uk\/\">Digistain<\/a>, which received <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards\/2022-winners\/digistain\">a 2022 business start-up award<\/a> for solving treatment delays in breast cancer by using a biomedical implementation of infrared vibrational spectroscopy. Digistain technology is based on more than a decade of work carried out by physicists at Imperial College London, who worked with <a href=\"https:\/\/www.bartscancer.london\/staff\/professor-sir-nicholas-wright\/\">Nicholas Wright<\/a> from Cancer Research UK.<\/p>\n<p>After a landmark NHS trial involving more than 800 breast-cancer patients, its technology has been approved by the UK\u2019s Medicines and Healthcare products Regulatory Agency, which is great news for patients. Essentially, the firm\u2019s technology takes the guesswork out of cancer diagnosis by measuring the chemical changes that accompany the disease, thereby allowing physicians to decide quickly and easily who needs chemotherapy.<\/p>\n<p>I was also intrigued by <a href=\"https:\/\/www.ceryxmedical.com\/\">Ceryx Medical<\/a>, which <a href=\"https:\/\/www.iop.org\/about\/awards\/business-awards\/2022-winners\/ceryx-medical\">received a 2022 business start-up award<\/a> for developing a unique bioelectronic technology that could change the way diseases such as heart failure are treated by reinstating natural communication between the heart and lungs. Its technology mimics cell membranes, ion channels and action potentials using analogue circuitry, allowing signals to be interpreted directly with the body in real-time and generate realistic, biological output signals.<\/p>\n<p>These artificial neurons are then combined into neural networks that mimic neural structures called central pattern generators, which the body uses to control processes ranging from walking to swallowing to breathing. These bioelectronic devices can help restore the lost physiological functions within the body.<\/p>\n<p>With huge practical benefits, challenging scientific questions and lots of money to be made, surely medical physics is one of the best part of physics in which to work?<\/p>\n<ul>\n<li>The deadline for entries to the IOP\u2019s 2023 business awards is 16 January: full information is at .<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>James McKenzie is excited about the prospects for UK firms working in the medical-physics sector<\/p>\n","protected":false},"author":1,"featured_media":34679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/posts\/34677"}],"collection":[{"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/comments?post=34677"}],"version-history":[{"count":3,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/posts\/34677\/revisions"}],"predecessor-version":[{"id":34682,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/posts\/34677\/revisions\/34682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/media\/34679"}],"wp:attachment":[{"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/media?parent=34677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/categories?post=34677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peymantaeidi.net\/stem-cell\/wp-json\/wp\/v2\/tags?post=34677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}