Entod Pharma launches nanotechnology based ocular aesthetic range in India

Entod Pharmaceuticals has recently launched its new ocular aesthetic range focussed on improving eye comfort and enhancing the aesthetics of the eyes.

Launched under the brands “Eyecirque”, “Lashfactor” and “Vasuki”, the innovative products are an initiative of Entod Beauty London and developed by Entod Pharmaceuticals which is one of the world’s largest and most trusted eye health product makers.

The Eyecirque range consists of the world’s first nanotechnology-based gel serum, under-eye skin brightening & anti-ageing tablets, lubricating eye drops and essential eye supplements. Eyecirque is formulated for all skin types in state-of-the-art internationally accredited skin research laboratories. Its ground-breaking nanotechnology-based biocellular formula contains carefully curated, tested and scientifically proven plant-based natural ingredients that are thoroughly safe for the skin around the eyes.

Similarly, the Lashfactor range contains thoroughly researched premium eye serums developed by Entod’s skin & eye researchers to enhance the natural beauty of the eyes. All the eye serums contain the purest and scientifically proven plant-based ingredients and incorporate ground-breaking nanotechnology which allows greater and faster absorption, giving more rapid and prominent results.

The Vasuki Facial Gel Serum is another clinically tested, nanotechnology-based synthetic tripeptide neurotoxin snake venom complex which gently relaxes muscle contractions under the skin and is effective in reducing both dynamic and static lines in early aging skin. It reduces and prevents expression wrinkles and fine lines around the forehead, eyes, neck, hands & lips without any impact on facial expressions.

“Over the years, India saw a major shift in the way people groomed themselves. People have been paying closer attention to what is used in the making of cosmetic products and how environment-friendly they are. These products were created with these concerns in mind. Our brands take pride in their entire range of products being nanotechnology-based, dermatologically tested, paraben-free, cruelty-free and vegan. We look forward to representing a new spectrum of classic and contemporary beauty products that are at par with international standards but do not cost a fortune to our customers” said Nikkhil K Masurkar, CEO of Entod Pharmaceuticals.

“Our eyes are constantly overused and exposed to UV rays, the blue light of digital screens and atmospheric dust and pollution. This alone can cause premature ageing. Although there are a lot of products in the market today, from eye cream for dark circles to under-eye cream for puffiness to eye cream for wrinkles, a lot of these don’t always work. Keeping that in mind, we have launched our ocular aesthetic range of products which contain all the essential antioxidants, vitamins & minerals required to protect the eyes and promote healthy vision. The products are suitable for different skin types and help to provide essential nutrition, ample nourishment and maximum protection to the eyes. With a promising outlook for the industry, we will continue to work on newer technologies to create products that are safer and effective and help us to win customer trust,” said Anjula Masurkar, clinical director at Entod International.